Focus Melbourne

Description

Brand-New, Move-In-Ready Apartments in Melbourne’s Southbank Arts Precinct

Project Overview

• Project Name：Focus Melbourne
• Developer: Central Equity — an established, award-winning Australian developer with 37 years of experience
• Builder: Multiplex — a world-leading construction company
• Building Height: A landmark 50-storey luxury residential tower
• Project Status: Newly completed and ready to move in 

Four Key Highlights

1. In the Heart of Melbourne’s Arts PrecinctArts Precinct）
   • Located in the vibrant and culturally rich neighbourhood of Southbank, the development is close to the NGV contemporary art gallery, part of a AUD 1.7 billion upgrade, as well as Melbourne Recital Centre and Crown Entertainment Complex. The Yarra River waterfront and Flinders Street transport hub are within walking distance.
     
2. Award-Winning Quality
   • Developed by Central Equity, Victoria’s most awarded developer, in partnership with leading builder Multiplex, Focus Melbourne has received the 2023 HIA Victorian Apartment Complex of the Year Award and a UDIA Award for Excellence in Apartments. Enjoy a brand-new residence without the maintenance and quality concerns associated with older resale properties.
     
3. A Sought-After1 Bedroom + StudyLayout
   • The thoughtfully designed layout includes a separate study or multipurpose space, ideal for working from home or accommodating guests. Offering functionality comparable to a compact two-bedroom apartment, this configuration provides a competitive advantage and potential rental premium.
     
4. 24 24-Hour Concierge and Six-Star Resort-Style Amenities
   • Residents enjoy a 24-hour lobby concierge, parcel collection, premium security and an exclusive residents’ club featuring a swimming pool, gym and Gold Class private cinema — delivering an exceptional urban lifestyle.
     

Prime Location

Focus Melbourne places Melbourne’s finest education, arts, dining and shopping destinations just moments away.

• Transport and Connectivity: Within walking distance of Flinders Street Station and the tram network, with convenient access to the Burnley Tunnel.
• Arts and Entertainment: Close to Melbourne Arts Precinct, Royal Recital Hall, the National Gallery of Victoria (NGV) and Crown Entertainment Complex.
• Nature and Green Spaces: A short journey to the Royal Botanic Gardens, Southbank Promenade and Albert Park Lake.
• Leading Universities: Convenient access to the University of Melbourne and RMIT University.
• Shopping and Everyday Living: Close to South Melbourne Market, South Wharf shopping precinct and Melbourne Central. 

Six-Star Residents-Only Amenities

Enjoy exclusive resort-style leisure and fitness facilities without leaving home.

• 24-Hour Lobby Concierge: Round-the-clock concierge reception, parcel collection, facility bookings and assistance with everyday enquiries.
• Heated Indoor Swimming Pool: A heated indoor pool beneath a glazed skylight, complemented by a relaxing sauna.
• Fully Equipped Fitness Centre: Featuring advanced cardio and strength-training equipment.
• 17-Seat Gold Class Cinema: Premium audiovisual equipment and luxurious cinema seating.
• 奢華交誼廳與獨立宴會廳: Refined indoor dining spaces and fully equipped kitchen facilities for entertaining family and friends.
• Landscaped Outdoor BBQ Terrace: A garden terrace with barbecue facilities and outdoor dining areas.
  

奢華室內配置與精工細節 (Interior & Finishes)

• Generous Ceiling Heights and Natural Light: Ceiling heights of up to 2.7 metres, complemented by floor-to-ceiling double-glazed windows for abundant natural light and excellent sound insulation.
  
• Premium German Kitchen Appliances: Engineered stone benchtops, LED ambient lighting, soft-close drawers, and Miele built-in ovens, gas cooktops and externally vented rangehoods.
  
• Refined Contemporary Bathrooms: Full-height tiling, semi-frameless glass shower screens, concealed toilet cisterns, mirrored cabinets and stone shelving.
  
• Year-Round Comfort: Concealed reverse-cycle air conditioning. 

Investment and Owner-Occupier Benefits

• Strong Rental Return Potential: Demand exceeds supply in Melbourne’s CBD rental market. One-bedroom-plus-study apartments are particularly appealing to high-income professionals and international students, offering the potential for strong and stable rental income.
  
• Ready to Move In or Rent Out: As a newly completed development, Focus Melbourne eliminates the lengthy wait associated with off-the-plan purchases. Buyers can proceed with mortgage arrangements and move in or begin renting out their property immediately.
  
• Comprehensive After-Sales and Property Management ServicesA full range of leasing and property management services provides peace of mind for overseas investors. 

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